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As a professional service advisor, you are often the most influential person in guiding customer decisions. Your customers see you as an expert and are there, because they trust you. If you suggest using a low-cost part, they will most likely choose that. If you suggest a quality aftermarket brand, they will most often choose it.
So when OE parts fail, who do you turn to? The company that made the part that just failed? Low cost supplier? Or an aftermarket brand that engineers parts for true vehicle performance and long service life?
Automotive professionals agree that it’s what’s in the box that matters most.
For Standard, “What’s In The Box” is advanced engineering, expert manufacturing, rigorous testing, sales support and more than 100 years experience.
Currently, it is not enough just to have “coverage” for domestic and imported vehicles. Expert manufacturing with the resources to engineer, test and validate components that work on vehicles and integrate with complex electronic systems is a hallmark of products that bear the name Standard. With a product line of over 50,000 parts that includes ignition coils, ABS Speed Sensors, VVT components and more, Standard has 13 fully equipped design and development centers in North America and around the world, including New York, South Carolina, Germany and Poland .
In fact, Standard’s ignition coil facility in Poland is IATF16949 certified, with over 750 highly trained employees – including more than 60 engineers – producing more than 6 million coils annually. Greenville South Carolina site engineers certified to ISO Standard and manufacturer of gasoline and diesel injectors, as well as ESIM and DEF modules.
Accurate parts sourcing is also critical to your success. The SMP catalog has been awarded the ACPN Content Excellence award several times. With more than 4 million application lines, Standard provides accurate and up-to-date catalog data, so you can rest assured that you will find the right part every time.
Of course, even the best bits won’t solve the problem if they are diagnosed or installed incorrectly. To ensure success at bay, Standard offers extended technician support through a variety of resources designed to help technicians complete a successful installation. Resources include hundreds of professional setup videos on Standard YouTube channel, Middle School Knowledge Center, and free live virtual training called Power Hour (show protrainingpowerhour.com on screen)
And the next generation of technicians is also covered. The Standard Automotive Education Program (AEP) assists instructors and helps automotive technology students develop professional skills they can use at bay, while providing opportunities for them to earn awards and help instructors complete classes.
What all this support means for you – and your customers – isn’t payback.
For more information on What’s In The Box, visit StandardBrand.com.
This video is sponsored by The Group Training Academy.
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