THE ONE STOP EQUIPMENT SHOP

The Burson Equipment team combines extensive experience with a true passion for the automotive service industry

The largest automotive aftermarket specialty company in Australasia, BAPCOR, says it is proud to offer its thousands of trading customers complete end-to-end support.
BAPCOR says that “just as these customers rely on Burson Auto Parts as their preferred choice for premium quality automotive parts, Burson Equipment has grown to become a one-stop destination for workshop consulting, supply, installation, and servicing of workshop equipment.”
Burson’s Equipment team consists of sixteen specialists located across Australia, who provide repair operators and service centers with the combined benefits of extensive automotive repair equipment experience spanning over 250 years.
Various excellent products
Burson Equipment works closely with the Precision Automotive team, as both companies are part of the BAPCOR Group, to provide workshop equipment solutions to customer needs.
Precision Automotive is an importer of many of the world’s finest equipment brands supplied by Burson Equipment. These brands include Hunter, Rotary, Autel, Jaltest and Ecotechnics, to name a few.
When it comes to training teams in these brands, Burson and Precision invest heavily in ensuring that its specialists understand the product inside and out, while staying up to date with the latest, ever-changing industry technologies.
Burson Equipment says it only offers products that represent the highest quality, reliability and workplace safety, providing a lifespan that ensures a strong return on any customer equipment investment.
With that said, this proud Australian company makes it clear that they do not offer workshop equipment based on the lowest cost and lower product quality, preferring to source workshop products from world leading established and trusted brands.
It says this ensures Burson Equipment’s customers can fully trust their choice of equipment to recommend, supported by Burson Equipment’s highly trained and accessible national after sales service team.
Along with the company’s full range of workshop equipment products, Burson Equipment exclusively offers state-of-the-art equipment from two of the most recognized workshop equipment innovators and manufacturers in the global automotive aftermarket industry: the premium quality Hunter wheel service product range and the world’s leading automotive hoist inventor and innovator, Rotary.

Hunter’s award-winning research and development team of mechanical, electrical and software engineers is responsible for the hundreds of patented and exclusive features that make Hunter’s wheel service products one of the most prolific car service equipment brands in the world.
Burson Equipment says Rotary is the world’s most trusted vehicle hoist company, setting the benchmark for vehicle hoists with research, development, and manufacturing plants located on three continents. It stated that Rotary is a dynamic global leader in the vehicle service industry offering a wide variety of vehicle hoists including Two Post, Four Post, Scissor, Alignment, Inground and Mobile Column lifts.
Burson Equipment also offers the latest Autel and Jaltest diagnostic tool solutions together with the Italian sourced Ecotechnics AC equipment range, ensuring that updating existing workshop equipment, or new automotive shop turnkey fit-out requirements, can be met regardless of size or specifics. vehicle specialization.
This is especially important in terms of updating the workshop with the latest specification Advanced Driver Assistance Systems (ADAS) equipment, with so many passenger cars and commercial vehicles equipped with this high-tech and constantly evolving electronic safety system.
Burson Equipment says they not only provide the optimum quality ADAS calibration equipment – ​​the Australian company also offers highly experienced consultations with workshop owners and managers.
This relates to the importance of workshop space requirements along with other factors that will ensure the correct recalibration of vehicles with increasingly sophisticated ADAS systems.

Comprehensive training for expert advice
It is one thing to offer the world’s leading automotive repair equipment brands and products, but quite another comprehensive training in the operation, maintenance and servicing of these products.
Burson Equipment’s emphasis on product training has seen its team members travel the world learning everything there is to know about the latest specification workshop equipment products it supplies.
Along with visiting manufacturing facilities for factory-approved training courses, Burson Equipment frequently invites global equipment manufacturers’ experts to Australia to conduct staff training specific to the needs of Australian automotive aftermarket customers.
This also ensures that the Burson Equipment team is updated with technological developments and changes that keep pace with modern automotive vehicle technology.

To this end, several Burson Equipment specialists recently visited the Cojali (manufacturer of Jaltest diagnostic kit) manufacturing plant in Spain to receive training that the latest manufacturers provide, along with taking part in a highly detailed training course at Hunter’s headquarters in the United States, get the company’s highest level wheel service product training.
Along with international factory-certified training, the Burson Equipment team also makes great use of their purpose-built three-bay training facility located in Brisbane.
Apart from being a key staff training asset, this facility is also used to thoroughly test workshop equipment products. Burson Equipment customers are also invited to ‘try before they buy’ to ensure satisfaction with their purchase when making a new equipment investment.
This exclusive training facility was recently used to test Autel ADAS frames along with advanced diagnostic systems, while providing ongoing training for the Hunter wheel service tool line, Rotary Lift hoist and many other workshop equipment products.
The facility also ensures that Burson Equipment staff from across the country can take highly specialized technology and product development training.
“Continuous training of our team ensures that we remain an industry leader in terms of technical advice, correct equipment setup, optimal training for our customers, and the best possible support for the premium quality workshop equipment we provide,” Burson Equipment General Manager, Peter Hewitt , said.
“By choosing us, all automotive repair and service businesses gain the combined benefits that BAPCOR’s equipment business divisions, Burson Equipment and Precision Automotive Equipment business divisions can provide.
“Both divisions have nearly 100 team members combined with 40 service vehicles to support the entire Burson Auto Parts store network and to provide excellent service to our customers in repair shops across Australia.
“We have locations located in every state to ensure close proximity to our customers for detailed after sales service and equipment maintenance support.
“It’s all about ensuring that our trading customers get the maximum benefit and return on their premium quality workshop equipment investment.”

This is a sentiment shared by Burson Equipment’s National Sales Manager, Alan Dowsett.
“Burson Equipment is here to help the many small businesses who have a huge responsibility to keep Australia moving,” said Alan.
“Our particular focus on training ensures that we are not just selling boxes to our customers, we are instilling confidence by providing the right equipment solution, be it a workshop need or a problem.
“Once the right equipment is approved, our team uses superior knowledge gained from extensive training to properly set up and most importantly train our customers on the operation of their new equipment purchase.
“Getting your equipment right ready and your staff competent in equipment operation support buyer satisfaction and business growth through efficiency. The right products, training and ongoing support ensure the workshop owner’s future financial prosperity.
“An example of this is the training we received regarding specific Electric Vehicle (EV) requirements, such as the design of the new Rotary hoist arm to allow battery pack removal along with other developments.
“We can pass this on to our customers to help them prepare to maintain these vehicles as EVs achieve independent repairs.
“EVs still need to be maintained, so this is another growth opportunity for the workshop going forward, along with maintaining the many internal combustion engine cars that will be staying on our roads for years to come.”
Get rid of downtime
BAPCOR says it’s important to note that when you’re dealing with Burson equipment, any equipment maintenance or other downtime is limited due to requirements any workshop equipment part or maintenance component can be quickly shipped to your local Burson Auto Parts store and directly to your repair shop. .
The same goes for after-sales service, with Burson Equipment’s dedicated service team ready to help at any time.
Burson Equipment says you can rest assured that its team is “always ready to help, from the smallest workshop to completing a shop ready installation or shop modernization, using high-quality equipment that enhances the capability and productivity of the automotive business.”

Find out more at your local Burson Auto Parts store by calling 1300 287 766 or visiting www.bursonequipment.com.au