[ad_1]
Ram CEO Mike Koval hinted in February the company plans to show something along the lines of a modern Dakota at a dealer meeting representing the Stellantis brand that took place in Las Vegas last week, and one of the dealers present has confirmed the vehicle’s appearance.
In an interview with Auto News (subscription required), Randy Dye, who owns a Florida dealership for several Stellantis brands, and will chair the Stellantis dealership board in 2022, said Ram presented an early concept for an electric mid-size pickup truck featuring a similar aesthetic. with the Revolution 1500 concept shown in January during CES 2023.
The 1500 Revolution Concept is an electric full-size pickup truck that serves as a precursor to the unveiling of the production electric 1500 REV truck in February. The 1500 REV is confirmed by Ram for sale in 2024. However, it features a much closer aesthetic to the current gas-powered 1500 than the flashy 1500 Revolution concept.
Ram’s last mid-size pickup truck was the Dakota (formerly the Dodge Dakota), which ceased production in 2011. In an interview with Automotive News, Dye said Ram would return to the segment. Return time is not stated.
The Ram 1500 Revolution BEV concept
Chevrolet, Ford, Nissan and Toyota have all found success in recent years with their respective mid-size pickup offerings. Even fellow Stellantis Jeep brands have mid-size pickups in the form of the Gladiator, but the Ram is clearly missing from the list despite being an exclusive brand for commercial vehicles.
In the same interview with Automotive News, Dye said Stellantis provided details of more than 30 new products spanning the automaker’s brand portfolio. He said the new Durango concept was also presented, which according to him was very different from the current generation.
[ad_2]
Source link
