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Mercedes-Benz UK CEO Gary Savage said the new dealership model launched in January achieved a customer rating of 4.7 out of five.
In a release highlighting the new model, Savage said it’s an “incredibly exciting” time for the brand and its dealers.
“Launching our Agency model was an extremely exciting time for us and our network – delivering multiple benefits to our customers.
Mercedes says the agency provides customers with a consistent and transparent buying journey at transparent prices through the Mercedes-Benz Online Showroom which offers an “omni-channel” experience.
“What’s more, under our new Agency model, pricing is transparent to our customers wherever they choose to buy, eliminating the need to shop around. This means customers can rest assured that they will always receive our best prices.
“Mercedes-Benz agents continue to play a central role in serving our customers throughout their new car buying journey.
“Initial feedback indicates customers are enjoying a simplified buying experience, with an average 5-star rating of 4.7. Feedback included ‘super easy, simple, fast process’ and ‘I like transparent pricing so no shopping required’.”
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