[ad_1]
The majority of dealer groups still haven’t used video to help drive used car sales.
Research conducted by CitNOW found that 80% of the top 100 dealer groups by turnover do not offer the option to request personalized videos in their used car listings.
In a survey of 1,000 UK motorists commissioned by the CitNOW Group, 43% said they would be more likely to buy a used car if a retailer sent them a personalized video to guide them around the specific vehicle they asked about.
That number has risen to more than half (53%) among 18 to 24 year olds, signaling demand for video among the next generation of car buyers.
CitNOW Group research also found that 80% of car buyers visit fewer than three dealerships when making a recent car purchase, with a third of them (33%) visiting only one dealership, highlighting the need for retailers to make effective use of video to engage with sales prospects. Of the sales videos made by dealers using the CitNOW tool in 2022, 70% were watched by recipients and 93% received the highest possible five-star rating.
“The speed of response when video becomes part of customer communications helps repair shops maximize conversions and clear their service space more quickly,” said Carol Fairchild, chief customer officer, CitNOW Group.
“There is a clear demand from consumers for personalized digital communications, and that is reflected in increased usage rates among our retail partners.
“Video production using our tool hit a new record last year, with over 12.1 million videos created. That trend is also evident in dealer feedback, with 62% of dealers in our latest poll saying that video communications is the most valuable digital tool for dealer operations.
[ad_2]
Source link
