Lotus has been relaunched in South Korea.
It has entered into a new partnership with luxury and premium automotive retailer Kolon Mobility Group (KMG).
Following an official ceremony in Seoul attended by the senior leadership teams of both organizations, KMG has become the official importer and sole distributor of Lotus in South Korea.
The first visible expression of this collaboration is the new Lotus Brand Center in Seoul. With construction scheduled to start soon, it will open in Q4 2023 in the world-famous high fashion district of Gangnam.
The Brand Center in Seoul will be complemented by an official ‘convenience store’ Lotus Service Center, to be set up in Ilsandong-gu, Goyang-si. It will also open to customers in Q4 2023.
Mike Johnstone, group vice-president and chief commercial officer, Lotus, said: “We are delighted to be relaunching in South Korea, and to do so with such a well-known and respected partner as the Kolon Mobility Group. With premium Lotus performance cars such as Eletre, Emira and others on the horizon, we look forward to engaging with a new audience and new customers in South Korea.”
Lee Kyu-ho, CEO, KMG, added: “We are delighted to become Lotus’ new partner in South Korea. This is an iconic brand undergoing an extraordinary global transformation, and we look forward to welcoming customers and fans to our incredible new Brand Centre. In collaborating with Lotus, we continue to dedicate every effort to bring various mobility experiences to our customers.”
