Mixing reality and virtuality with the Hyundai Mobility Adventure

Posted on

In line with the future mobility lineup, Hyundai Motor Philippines Inc. (HMPH) opened its interactive display at the Glorietta Activity Center in Makati City today. Titled “Hyundai Mobility Adventure”, the weekend-long exhibition mixes real-world activities with assignments and challenges on a virtual plane through its partnership with online gaming platform, Roblox. First opened earlier this February, three special virtual zones with uniquely Filipino elements are featured in Hyundai Motor Adventure (HMA) the metaverse space has been brought to life by the Korean automaker for all to enjoy.

Tangible beyond the screens are the Global Driving Center, Philippine Driving Studio, and the Philippine Local Culture Zone which can be accessed in the HMA metaverse until March 1. Children and adults can participate by simply logging in or registering a Roblox account on site and logging into the Hyundai Mobility Adventure servers. Once inside, participants will discover an alternate universe where their Roblox counterparts can also interact with the in-game Hyundai vehicles. In order to follow a real-world activity located next to a particular car, participants must first find that same vehicle in cyberspace. The vehicles displayed in the exhibition include Hyundai’s mainstay ionic 5, Staria, Fancier, TucsonAnd Crete.

Interactive activities include taking virtual selfies with the virtual Ioniq 5 while learning about actual vehicles through free iced and hot drinks from the Ioniq 5 powered Cafe. There is also a digital trivia game Stargazer where you are asked three questions about the vehicle for a chance to win a prize. Next to the screen of the Hyundai Creta is a puzzle game where you can go head-to-head with other participants in putting together puzzles with a time limit of 60 seconds. And to end the event, event visitors can also take advantage of the photo booth.

In addition to the photobooth image, participants can also go home with joy and attractive Hyundai swag such as tumblers, tote bags, and custom-cut Hyundai air freshener sets shaped like the vehicles on display. All participants need to do is complete the series of activities on the card given to them upon entry and ensure they are stamped. Those interested in actually booking a vehicle at the event are also eligible for a discount voucher worth PHP 10,000.

See also  Ferrari dealer ignored a walk-in millionaire customer; here's why

“At HMPH, we embrace this way of thinking as it reminds and encourages us to live by our local tagline ‘Innovating Every Day. Our special features at HMA help us not only convince the local market that Hyundai is and will continue to be a leader in future mobility, but also spark inspiration and aspiration among a younger audience.” HMPH Executive Director Cecil Capacete.

Hyundai Mobility Adventures will be open from February 24 to 26 at the Glorietta Activity Center from 10:00am to 10:00pm