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(⏱ 3 minutes, 4 pictures)
Mumbai, India & London, UK, 11th February – Formula E And Communication Administration today announced a strategic multi-year relationship with a global technology company that becomes the Authorized Broadcast Distribution Provider to ABB FIA Formula E World Championship.
The new agreement will allow Tata Communications to deliver live, high-definition, high-speed, high-definition content to viewers around the world as part of its new livestream production of Formula E races, reducing environmental impact typical of major live international sporting events on TV.
View of the track during the Hyderabad ePrix on the Hyderabad Street Circuit
technologically advanced Tata Communications, software defined media edge platform will give more than 160 live video and audio signals from transcontinental Formula E races in millisecondsusing 26 media edge locations North America, Europe And Asia.
ABB FIA Formula E World Championship
pit lane
The distribution of the new super fast race broadcast will be supported by specially trained Tata Communications experts, providing a global end-to-end managed service around the clock in all 16 races this season. Tata Communications and Formula E are also working together to further enrich the motorsport enthusiast experience with innovation and efficiency.
Pit lane view during Hyderabad ePrix at Hyderabad Street Circuit
Today, Tata Communications will make history with Formula E as the ABB FIA Formula E World Championship takes place India for the first time. Audiences around the world follow the action live as 22 drivers from 11 teams including Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing and NEOM McLaren Formula E Team compete in 2023 Greenko Hyderabad E-Prix.
Aarti Dabas, Chief Media Officer, Formula E, said, “Tata Communications will play a key role in the production and distribution of live Formula E races. With Tata Communications’ innovative technology and expertise, we will provide fans with a better viewing experience and better service. for our more than 40 broadcast partners. The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating broadcasts to a new level. This relationship makes a positive contribution to our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation. We are very pleased to be working with Tata Communications on this exciting journey.”
AS Lakshminarayan, MD and CEO, Tata Communications, added, “Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions. Our relationship with Formula E is another example of how we enable organizations with the power of technology to deliver innovative entertainment in an environmentally friendly and sustainable way. We are passionate about developing and innovating our portfolio of solutions to enable Formula E to harness the power of digital and cloud with sustainability at its core.
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