Ferrari entered the SUV game last fall with the arrival of the Purosangue, a model that serves as a replacement for the GTC4 Lusso hatchback and is currently available exclusively with V-12 power.
In an interview with Bloomberg published on Monday, Ferrari CEO Benedetto Vigna said that SUVs have proven far more popular than the automaker had predicted, with orders being filled four times faster than planned by Ferrari.
This means that anyone who orders today will have to wait until late 2024 or later to take delivery.
Despite strong demand, Ferrari has no plans to drastically increase production. The automaker plans to continue its tradition of limiting production to increase demand and protect resale value. In his interview with Bloomberg, Vigna said Purosangue production would never exceed 20% of the automaker’s total shipments.
Benedict Vigna
Last year Ferrari managed to deliver 13,221 units, which was a new record for the marque.
Vigna also explained why Ferrari did not launch the Purosangue with a hybrid powertrain. He said the strong demand for the Purosangue validated Ferrari’s belief that there was still room for a mix of powertrain options at the automaker, from a petrol engine, to a hybrid powertrain and eventually a fully electric powertrain.
Vigna reiterated Ferrari’s plans to launch its first EV in 2025 and said deliveries will start in 2026. It will also likely be an SUV.
Deliveries of the Purosangue are slated to begin in the US in the third quarter of 2023. While not confirmed yet, a hybrid powertrain is expected to be offered in the SUV at some point in its life cycle.
