Dealer Auction targets new business with account director appointment

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Digital wholesale market dealer auctions have appointed Damien Smith as Director of National Accounts.

Smith will work with manufacturers, fleets, captive financing houses and major retailers to optimize their vehicle remarketing processes through the Dealership Auctions platform.

He will be responsible for growing existing relationships with major clients and new large-scale customer acquisitions.

He joins from Auto Trader, where, as director of client development, he specializes in helping customers get the most value from the platform’s rich data and insights.

Le Etta Pearce, CEO at Dealer Auction, said: “Dealer Auction is growing fast and is attracting a lot of interest from major vendors looking to modernize their remarketing operations.

“With companies such as MG, Nissan, Renault, Mobilize and Hyundai using our open and closed networks to remarket their vehicles faster and more profitably than ever before, it is timely for us to strengthen our capabilities and expertise in this area in preparation for further growth. .

“Damien’s personality and experience are a perfect match and we are very happy to have him.

Smith said: “Dealer Auction is an exciting business with a great culture and is doing some really impressive things with technology to enhance the remarketing experience.

“The potential that the platform offers sellers with large volumes of vehicles to drive efficiency, increase returns and give them more control over their stock and is immense. Being offered the opportunity to play a role in the growth of the company – and the success of our customers – was something I couldn’t turn down.”

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