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The Land Rover Discovery Sport and Land Rover Range Rover Evoque were the two most profitable used cars for dealers in January with margins of £3,380 and £3,080 respectively.
Launching in January 2022, Dealer Auction’s Retail Margin Tracker tracks the potential retail margin that can be achieved on vehicles sold in the Dealer Auction open network.
It tracks models that meet two main criteria: more than ten units sold and sales under £25,000.
It then compares the selling price for each model with the Auto Trader market average to reveal potential margins.
Dealerships Auctions market director, Kieran TeeBoon, said: “The Renault Kadjar is a great example of the importance of seeking opportunities to profit from both a consistently high rated product and an underdog model. Striking a balance between the two is the key to generating high profits.”
He added: “The top three brands in January 2023 are the same top three list that we saw in January 2022 data, with the number one position taken by Land Rover, followed by Lexus in second and Jaguar in third.
“It shows a level of confidence in a vehicle that turns a profit, even amidst some of the recent turmoil in the industry.”
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