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The Chinese car brand made a ‘significant advance’ in sales across Europe in 2022 by gaining the most market share.
That is Jato Dynamics’ conclusion saying that while China continues to play a minor role in terms of market share, these brands – excluding Volvo, Polestar, Lynk & Co, (part of the Geely Group) and including MG – are making significant progress in 2022. .
Among all car groups, these brands gained the largest market share, with registrations jumping from 66,100 units in 2021 to 152,400 units last year.
Combined, sales of Chinese brands outpaced established manufacturers including Mazda, Suzuki and Jaguar Land Rover.
The bulk of sales related to vehicles designed and manufactured by China’s MG brand, which saw a 116% increase in volume to nearly 114,000 units, outpacing sales of both Jeep and Honda.
DR Automobiles, an Italian company that sells rebadged vehicles produced by Chinese brand Chery in Spain and Italy, outsold Smart and Subaru with a 197% increase in registrations to nearly 25,000 units.
MG and DR vehicles accounted for 91% of the volume registered by all Chinese brands. BYD, Hongqi, Maxus, NIO, DFSK and Aiways all listed more than 1,000 units.
Felipe Munoz, global analyst at JATO Dynamics, said, “Competitive product offerings and reasonable sales targets have enabled Chinese brands to enter the European car market. The next step is to build awareness and drive a shift away from the negative sentiment that has historically discouraged some consumers from buying Chinese products.”
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